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Catalog of training courses > SIVM - Information for sales and marketing
SIVM |
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TITLE |
INFORMATION SYSTEMS FOR SALES AND MARKETING |
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DURATION |
2 days |
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CONTENT OVERVIEW |
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C1 Stakes and usage of information systems o
The company and its information system. o
Actors, flows, inventories and cycles. o
Managing the company: steering systems. o
The functions of the IS. o
Logical and physical architectures. C2 “Urbanization” and integration of
information systems o
Typology of software. o
The integration process. o
ERP. Management of the supply chain. The Customer Relationship
Management. o
Marketplaces, B2C portals and e-commerce. o
Systems and platforms for the marketing and the management of the customer
relationship. o
Steering an IS project during the steps of its life cycle. o
Governance of information systems. C3 Innovations o
The innovations in the field of IS. o
Innovations in technologies: ·
Fixed
and mobile Networks. ·
Decision
support software. ·
Geographic
information systems (GIS). ·
Document
Management Systems. ECM, WCM. ·
Semantic
web. o Innovations in usages: ·
Web 2.0:
innovation in practices, not in technologies. ·
Management
of the Product Life cycle. ·
Corporate
Performance Management. ·
Supporting
mobility. ·
Ensuring
archiving. ·
Social
networks. o New trends for the customer relationship: ·
Stronger
interaction between operational and decision. ·
Advanced
marketing functions. ·
Management
of online multi-channel and marketing. ·
Enforcing
the benefits of integration. ·
Workflow
integration. ·
Settings
reinforced. ·
Improving
ease of use and dependability. C4 IS projects and value
creation o
From profitability to value creation. o Value creating projects. |
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REFERENCES |
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This course is regularly offered as part of the specialized Master
"Marketing and Digital Distance Selling” at Telecom South-Paris - |
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OBJECTIVES |
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This module introduces the
interest of information systems and technologies to support marketing teams
and sales forces. At the end of the training,
each trainee should: ·
have acquired the concept of information system; ·
have assessed the significance of the contributions
made by the information system of the company to the processes of sales and
distribution; ·
have understood the place and role of software
solutions such as ERP, SCM, CRM, market places, etc..; ·
have identified the major trends of innovation in
the IT industry and measure what they can do for sales and marketing
functions. |
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WHO IS THIS COURSE FOR? |
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Vocational professional training: ·
Sales executives ; ·
Marketing executives ; ·
Project leaders in the areas of sales, distribution,
marketing and e-commerce. Initial training: ·
Students
with a master's degree embarked into university studies addressing the issues
of information systems and/or IT solutions for marketing and sales ; ·
Students from « Grandes Ecoles » (Engineering, commerce and
management) in the French higher education system. |
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(c) JP Marca - 2012-2013