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CODE

SIVM

 

TITLE

INFORMATION SYSTEMS FOR SALES AND MARKETING

 

 

 

DURATION

2 days

 

CONTENT OVERVIEW

 

C1  Stakes and usage of information systems

     o    The company and its information system.

     o    Actors, flows, inventories and cycles.

     o    Managing the company: steering systems.

     o    The functions of the IS.

     o    Logical and physical architectures.

C2  “Urbanization” and integration of information systems

     o    Typology of software.

     o    The integration process.

     o    ERP. Management of the supply chain. The Customer Relationship Management.

     o    Marketplaces, B2C portals and e-commerce.

     o    Systems and platforms for the marketing and the management of the customer relationship.

     o    Steering an IS project during the steps of its life cycle.

     o    Governance of information systems.

C3  Innovations

     o    The innovations in the field of IS.

     o    Innovations in technologies:

·          Fixed and mobile Networks.

·          Decision support software.

·          Geographic information systems (GIS).

·          Document Management Systems. ECM, WCM.

·          Semantic web.

     o    Innovations in usages:

·          Web 2.0: innovation in practices, not in technologies.

·          Management of the Product Life cycle.

·          Corporate Performance Management.

·          Supporting mobility.

·          Ensuring archiving.

·          Social networks.

     o    New trends for the customer relationship:

·          Stronger interaction between operational and decision.

·          Advanced marketing functions.

·          Management of online multi-channel and marketing.

·          Enforcing the benefits of integration.

·          Workflow integration.

·          Settings reinforced.

·          Improving ease of use and dependability.

C4 IS projects and value creation

     o    From profitability to value creation.

     o    Value creating projects.

REFERENCES

This course is regularly offered as part of the specialized Master "Marketing and Digital Distance Selling” at Telecom South-Paris -Management School.

 

 

 

OBJECTIVES

This module introduces the interest of information systems and technologies to support marketing teams and sales forces.

At the end of the training, each trainee should:

·         have acquired the concept of information system;

·         have assessed the significance of the contributions made by the information system of the company to the processes of sales and distribution;

·         have understood the place and role of software solutions such as ERP, SCM, CRM, market places, etc..;

·         have identified the major trends of innovation in the IT industry and measure what they can do for sales and marketing functions.

 

 

 

WHO IS THIS COURSE FOR?

Vocational professional training:

·         Sales executives ;

·         Marketing executives ;

·         Project leaders in the areas of sales, distribution, marketing and e-commerce.

Initial training:

·          Students with a master's degree embarked into university studies addressing the issues of information systems and/or IT solutions for marketing and sales ;

·         Students from « Grandes Ecoles » (Engineering, commerce and management) in the French higher education system.

   

 

 

 

 

 

 

 

 


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(c) JP Marca - 2012-2013